Bryce Firman is a product designer in Vancouver Canada
Work
Thoughts on design
In my opinion, the basis of software design is predicting and fulfilling user needs and desires. As a designer, my goal is to surpass these expectations, making the user’s journey easy and pleasurable. I think that the accumulation of minor decisions, actions, and creations is what sets apart a mediocre experience from an outstanding one. Throughout my journey as a product designer, I aim to create exceptional experiences in my work.
design lead
PI Suite: Medical Records
As the Design Lead for Clio's first practice area-specific feature add-on, my role entailed conducting exploratory user research, developing user-centric solutions, and validating them with customers to create a new personal injury feature. I also mentored intermediate design colleagues, communicated with stakeholders and prospects, and managed project timelines to deliver a comprehensive design that addressed a feature gap and boosted revenue.
As the lead designer on Clio's product growth team, I researched and contributed designs attempting to increase new user activation. Experiments focused on driving users to our identified wow moment, reducing friction and distraction in setup flows, and leveraging psychology principles to drive engagement.
Firm owners and managing partners required at-a-glance metrics to understand the health of their firms. As the sole designer on the project, I researched, designed, and tested, a zero-to-one firm health dashboard providing up to date insights to measure, understand, and forecast firm well-being.
Getting new users up and running on Clio. As the lead designer, I researched, concepted, tested, and created a setup experience for new Clio customers, filling a gap between signup and learning the platform.
On FIFA's 10 million user franchise, I researched and designed a new onboarding concept to help drive new and existing FIFA users into the popular but complex FUT game mode.
